The R. U. Precious Story

From Motueka and Nelson making jeans and dresses for friends.

From Motueka and Nelson making jeans and dresses for friends.

zoom

R. U. Precious became a studio boutique designer label with lush fabrics and clean artistic designs.

R. U. Precious became a studio boutique designer label with lush fabrics and clean artistic designs.

zoom

Progression of the label has meant a constant increase in work to continue providing fresh one off pieces every week.

Progression of the label has meant a constant increase in work to continue providing fresh one off pieces every week.

zoom

 

Realizing her love for texture and fashion Ratna started sewing five years ago.

While studying illustration design at university, Ratna found a love for fashion.

By altering, enhancing and embellishing existing op-shop garments with flair and style, she realized she wanted to focus on developing her own label and style.

R U Precious was first sold at the Nelson Market. And the stall, though completely transformed is still going strong today, after 4 and a half years.

More About R. U. Precious

How to Get Some