The R. U. Precious Story

R. U. Precious became a studio boutique designer label with lush fabrics and clean artistic designs.

R. U. Precious became a studio boutique designer label with lush fabrics and clean artistic designs.

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Realizing her love for texture and fashion Ratna started sewing five years ago.

While studying illustration design at university, Ratna found a love for fashion.

By altering, enhancing and embellishing existing op-shop garments with flair and style, she realized she wanted to focus on developing her own label and style.

R U Precious was first sold at the Nelson Market. And the stall, though completely transformed is still going strong today, after 4 and a half years.

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